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E.Boineau & Company

Second Annual South Carolina Marketing Award Announces Judges
Nov 06, 2007

Charleston, SC -- Applicants for the upcoming Charleston AMA SPARK! Awards will enjoy the collective wisdom and scrutiny of three industry experts.

Carolyn Gant, the head of group sales at the Fox Theatre in Atlanta, Ga., has served the ticketing industry for close to 30 years. In her current position, she is responsible for $3-4 million in annual group ticket revenue, selling Broadway productions, ballet, opera, and off-site events such as Cirque de Soleil. Prior to coming to the Fox Theatre, she served as the director of sales for the Alliance Theatre Company, the largest regional theatre in the Southeast, for 12 years and was responsible for generating more than $6 million in group ticket sales during her tenure. She has also worked for several Atlanta and Broadway show promoters in various sales and management capacities.

Elizabeth Boineau has headed E. Boineau & Company, a strategic marketing communications and public relations firm based in Charleston, S.C., for more than a decade, serving firms in industries as diverse as law, finance, engineering, hospitality, healthcare, and higher education. She has also served as senior vice president at Fleishman Hillard in Atlanta, where she handled strategic planning, positioning, branding, messaging, media strategy, crisis communications and third-party alliances, and as executive vice president of Weber Public Relations Worldwide in Miami, senior vice president and acting general manager of Weber's Atlanta office, managing director of the Marketing Communications Group at Hill and Knowlton in Los Angeles, the director of public relations for the Charleston County School District, and the Charleston marketing officer for NationsBank. She is a regular columnist for the Charleston Regional Business Journal on the topic of public relations and marketing communications.

James C. Slusser brings more than 16 years of progressive experience in internet retailing, direct marketing, and publishing. A Carlson Marketing Worldwide account executive, he is based in St. Petersburg, Fl., where he is responsible for client relationship management, identifying business needs and applying company capabilities to build better relationships between clients and their customers, employees and channel partners. Prior to joining Carlson Marketing Worldwide, he served as web director for Sure Fit, Inc., vice president and general manager for dELiA*s, Inc., and business manager for Scholastic, Inc., where his responsibilities included growing the direct-to-consumer channel for multi-channel retailers.

Applications for the Awards, which will recognize effective marketing campaigns in South Carolina, will be judged according to a consistent set of measures, including each campaign's return on investment, the financial results of the campaign, and how well the campaign met strategic objectives, as well as the marketing challenges faced and how they were overcome.

Entrants could choose from among six categories this year. The Pyrotechnic, Firecracker, Flint and Torch Awards recognize marketing excellence in the large business, small business, collegiate, and non-profit categories respectively. The Dynamite Award honors excellence in event marketing. The Match Award recognizes marketing excellence for a small-budget campaign, and the Fuse Award identifies marketing excellence for a campaign that creates buzz surrounding a product, service, or event typically perceived as one that lacks interest or excitement.

Winners will be announced at the SPARK! Awards Soiree at the Creek Club at I'On on November 15, listed on the Charleston AMA website, and recognized in local and regional media as elite leaders in the South Carolina marketing community.

About Charleston AMA:
Founded in 2002, Charleston AMA fosters cutting-edge marketing communication, education, and professional relations among professionals in the Charleston business community. Its member roster includes professionals in the marketing, sales, public relations, communications, graphic design, and advertising fields and others. It is an affiliate of the American Marketing Association, one of the world's largest professional associations for marketers, with 38,000 members worldwide. For more information, visit www.charlestonama.org.

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