LowcountryBizSC: Finalists announced for Charleston AMA’s 2017 Spark! Awards
The Charleston Chapter of the American Marketing Association is proud to announce the finalists for the 2017 Spark! Awards. The Spark! Awards honor creative and marketing excellence in the Charleston community. This year, companies and individuals alike submitted their work in 21 categories, including projects like best print ad, best website and best Facebook presence as well as full campaigns for best event marketing, best non-traditional marketing, best social media and best public relations. The contest was open for the entire month of January to individuals and companies in the Charleston region for work completed in 2016. The chapter was thrilled to have a record-setting 164 entries this year.
To ensure fairness and objectivity in judging, the entries were independently evaluated by the board of directors of our sister chapter, AMA Reno-Tahoe, with assistance from the past president of AMA Tampa Bay, Greg Millman. Our official list of finalists nominated for each 2017 Spark! award is as follows:
Best Print Ad
2017 Campaign Ads, Charleston Wine + Food
Carriage Properties Sallie Ad, Lily Magazine
This is Crowdfunding, Blackbaud
Best Illustration
100 Days of Worry, Andrew Barton Design
Luxury Simplified Illustration, Luxury Simplified
Monsters in Charleston, Timothy Banks
Best Promotional Video
Blackbaud Corporate Brand Video, Blackbaud
Charleston County Business Concierge Series: The CodeLynx Experience, Charleston County Economic Development
Equifax ACA Essentials Solution Promo & Testimonial Video, Equifax and Hed Hi Media
The Normal Brand Video, The Brandon Agency
Steps of Heroes, Moondog Animation Studio
Best Logo Design
Charleston Airport, Chernoff Newman
Fuel in Motion, Fork & Knife
Lulu McClain, Fork & Knife
Owl & Elephant, Bob Durand Design
Best Direct Mail
Charleston Parks Conservancy, Obviouslee Marketing
Fork & Knife Holiday Coffee, Fork & Knife
Membership Renewal Campaign, South Carolina Aquarium
Best Copywriting
Allison Ramsey Architects, JTE Marketing Group
Carriage Properties Sallie Ad, Lily Magazine
Root ‘Cause, Blackbaud
Best Outdoor Signage
A+E Digital Printing, Obviouslee Marketing
Sabal Homes, SQ FT Sequentials, Trio Solutions
Charleston Wine + Food Poster, Andrew Barton Design
You Otter Come Visit!, South Carolina Aquarium
Best Website
Experience Mount Pleasant, Town of Mount Pleasant
Traveler of Charleston Website, Traveler of Charleston
WED, Fork & Knife
Best Collateral
2016 Annual Report, South Carolina Aquarium
The Art of Porgy and Bess, The Gibbes Museum of Art
#NoFilter Nonprofit, Blackbaud
QEI Security Brochure, QEI Security
War Pigs, Fork & Knife
Best Corporate Blog
Luxury Simplified Blog, Luxury Simplified
npENGAGE, Blackbaud
Sabal Homes, Trio Solutions
Best Corporate Identity Package
Blackbaud Institute for Philanthropic Impact, Blackbaud
Charleston Airport, Chernoff Newman
St. Andrew’s Church, Andrew Barton Design
Best Commercial Photography
Charleston Airport Redesign, Foxworthy Studios
Footlight Players Theatre, Foxworthy Studios
Hook+Gaff, The Brandon Agency
Best Book Cover
The Cuttlefish Marketer, Advantage Media Group
disTRACKted, Advantage Media Group
The Eyes Have It – Julie Allan, Berge Design
God Bless Crime, Advantage Media Group
Inclusion, Advantage Media Group
The S.N.O.B. Experience, Advantage Media Group
Best Event Marketing
bbcon, Blackbaud
Charleston Wine + Food “Gastronaut”, Obviouslee Marketing
Syntax Conference, Chris Edington
Best Non-Traditional Marketing
Fresh on the Menu Wall, Chernoff Newman
Here’s to You, Blackbaud
Homeless Awareness Campaign, Meadors
Best Public Relations
Charleston Fashion Week, Touchpoint Communications
Colonial Lake Grand Opening, H.A.F. Creative
Maxtrix Kids Rooms Opening, H.A.F. Creative
Best Rebranding
Cedar Rowe Partners, Fork & Knife
Luxury Simplified, Luxury Simplified
Meadors Inc., Meadors
Best Social Media Campaign
Harry Barker 20th Anniversary, Harry Barker
March to 200, South Carolina Aquarium
Save Our Nurses, The Brandon Agency
#TurnYourTuesday on #GivingTuesday, Blackbaud
Best Facebook Presence
Charleston Wine + Food, Charleston Wine + Food
South Carolina Aquarium, South Carolina Aquarium
Traveler of Charleston, H.A.F. Creative
Best Instagram Presence
ExperienceMP, Town of Mount Pleasant
Traveler of Charleston, H.A.F. Creative
Theodora Park, Sarah Lovingood and David Rawle
The Local Palate, The Local Palate
Best Twitter Presence
Blue Acorn, Blue Acorn
Lowcountry AIDS Services, H.A.F. Creative
mtPleasantBiz, Town of Mount Pleasant
Traveler of Charleston, H.A.F. Creative
2017 Marketer of the Year
Elizabeth Boineau
Philip Cheves
Danielle Manopoli
Winners will be announced at the 2017 Spark! Awards Celebration on Thursday, March 9 at Harborside East in Mount Pleasant. The event includes heavy hors d’oeurves and an open bar, and the emcee will be Travis Rice of News 2. This year’s theme is Mad Men, and 1960’s costumes and flair are encouraged! Tickets are $35 for AMA members and $45 for non-members. Learn more or buy tickets at sparkawards.eventbrite.com.
About the Charleston American Marketing Association
The Charleston American Marketing Association supports and enhances the needs of marketers and business owners at all levels and provides access to valuable information and business contacts, boosting careers and building business. For more information, visit www.charlestonama.org.
