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Diamonds Direct hires general manager for new store in Mt. Pleasant

Diamonds Direct names general manager for new Mt. Pleasant location

Mt. Pleasant, S.C. – Diamonds Direct, a direct diamond importer based in
Charlotte, N.C., will bring in Ayelet Gilady as general manager for its new
Mt. Pleasant location, opening in mid-December.

In her role as general manager, Gilady will manage daily operations of the
retail store and be responsible for client relations. She previously served
as a member of the marketing and merchandising team for the Israeli Diamond
Exchange in Tel Aviv, Israel. Prior to entering the diamond industry, Gilady
spent over a decade working for some of the most reputable advertising
agencies in Israel, where she gained experience in advertising and business
development. During this time, she served as CEO and co-owner of a firm
within Vario Group in Tel Aviv.

Gilady graduated from Champlain College in Burlington, Vermont, with a B.A.
in business development. She later continued her education to obtain a LLB
in law from Sha-arei Mishpat Academic College. After graduation, Gilady
joined the Israeli Bar Association and was a practicing attorney for two
years. Originally from Herzelia, Israel, she currently resides in Mt.
Pleasant, South Carolina.

Diamonds Direct’s founders began as diamond manufacturers based out of Tel
Aviv Israel. In 1995, the first Diamonds Direct opened in Charlotte, N.C.,
eliminating the middleman and selling diamonds directly to the end customer
from the manufacturing facility in Israel. Today, Diamonds Direct is one of
America’s largest and most successful independent jewelry companies with
seven locations in the U.S. Each Diamonds Direct offers loose and mounted
diamonds, a multitude of engagement ring mountings by America’s top
designers, diamond and gemstone fashion jewelry, wedding bands, pearls and
much more. Diamonds Direct’s retail stores are located in Charlotte, N.C.,
Raleigh, N.C., Birmingham, AL, Richmond, VA, and Austin, TX, with new
locations opening in Oklahoma City, OK, and Charleston, S.C., in early
December. For more information visit  <http://www.DiamondsDirect.com>
www.DiamondsDirect.com.

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