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Diamonds Direct set to add sizzle with new summer trends and hot discounts

Charleston, S.C. – Diamonds Direct, a direct diamond importer based in Charlotte, N.C., will turn up the heat this summer with a preview of what’s new in jewelry fashion, and a 20% discount too, at its Mt. Pleasant showroom on August 19 and August 20. The tropical chic themed event will be held from 10 a.m. to 8 p.m. on both Friday and Saturday, with cocktails and snacks by Top Shelf Catering, hand spun cotton candy from Pure Fluff, and a performance by Pantasia Steel Band topping things off on Friday evening from 5:30 to 7:30 p.m.

summer event charlestonThe two-day trunk show, which is open to the public, will feature an expanded collection of jewelry by top jewelry designers, including A. Jaffe, Atara, Christian Bauer, Henri Daussi, Kirk Kara, and PeJay Creations, among others. Designers will be on site to showcase their classic designs and premier the latest styles fresh from the international jewelry show, held in Las Vegas late spring. Shoppers will be offered 20% off a large selection of exclusive inventory during the show. Late summer turns out to be just right for anyone looking for the best value in engagement rings, anniversary gifts, and more.

Located at 1911 Hwy. 17 N., Diamonds Direct features a 6,500 square foot showroom featuring a wide selection of mounted and loose diamonds, varying in size, carat weight, shape, and certification.

Diamonds Direct’s founders began as diamond manufacturers based out of Tel Aviv Israel. In 1995, the first Diamonds Direct opened in Charlotte, N.C., eliminating the middleman and selling diamonds directly to the end customer from the manufacturing facility in Israel. Today, Diamonds Direct is one of America’s largest and most successful independent jewelry companies with seven locations in the U.S. Each Diamonds Direct offers loose and mounted diamonds, a multitude of engagement ring mountings by America’s top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more. Diamonds Direct’s retail stores are located in Charlotte, N.C., Raleigh, N.C., Birmingham, AL, Richmond, VA, Austin, TX, Oklahoma City, OK, and Charleston, S.C. For more information, visit www.DiamondsDirect.com.


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