Talbots teams up with O, The Oprah Magazine to benefit Dress for Success
Talbots Joins forces with O, The Oprah Magazine
Limited-edition “O Capsule Collection for Talbots” to raise money for Dress
for Success
CHARLESTON, S.C. –– Talbots and O, The Oprah Magazine have joined forces to
launch Give Confidence, Hope and Style, an unprecedented spring retail
collaboration and national marketing campaign that is for women, about
women, supporting women and dressing women. Give Confidence, Hope and Style
is the culmination of two like-minded organizations with like-minded
philanthropic visions coming together to support Dress for Success, an
international charity that promotes economic independence of disadvantaged
women by providing professional attire and career development.
As part of the partnership, O Magazine’s Creative Director Adam Glassman
teamed up with Leon Green, senior vice president of design at Talbots, to
design The O Capsule Collection for Talbots. This limited-edition 7-piece
collection will hit Talbots stores nationwide beginning February 22 and will
be available through April 3, with 30% of the sales proceeds benefitting
Dress for Success. The collection is available in missy (sizes 2-20),
petite (sizes 0 -16), women’s (sizes 12w – 24w) and women’s petite (sizes
12wp – 22wp). The O Capsule Collection will be featured in an editorial
fashion spread in the March issue of O Magazine, and will be promoted
through digital social content and national store events.
Last year, through customer donations and a percentage of proceeds from
store events, Talbots collected over 4,000 boxes of clothing and was able to
donate $500,000 to Dress for Success. This year, through the partnership
with O Magazine, the goal is to double the monetary and clothing donations.
On Saturday, March 5, all Talbots stores across the country will hold
“Style Events,” where women nationwide can shop the collection, enjoy
refreshments, and make donations to Dress for Success. Both monetary
donations and gently worn clothing will be accepted at any Talbots locations
from March 3 to March 6. The local store locations are at 261 King Street in
downtown Charleston, 1125 Market Center Drive, Mt. Pleasant (at Towne
Centre) and at Tanger Outlet in North Charleston.
About Talbots
Founded in 1947, Talbots is a leading retailer and direct marketer of
women’s classic apparel, shoes, and accessories. Today, there are nearly 500
Talbots stores throughout the U.S. (45 states) and Canada with catalogs and
an e-commerce site reaching a vast audience of customers around the world.
Talbots originally opened in Charleston in 1986. They are now located at 261
King Street in historic downtown Charleston. For more information, visit
<http://www.talbots.com/> www.talbots.com.
About O, The Oprah Magazine
O, The Oprah Magazine (
<https://urldefense.
.html&d=CwMFAg&c=
s5oGMfdME&m=dvn_
ASOJcQ1AJQSIigksMelmoPCd8&e=> oprah.com/omagazine) encourages confident,
intelligent women to reach for their dreams, express their individual style
and make wise choices, guided by the values of one of the most charismatic
women in the world, O Editorial Director Oprah Winfrey. With an emphasis on
personal growth, the magazine inspires, addressing every aspect of a woman’s
life – the material, the intellectual and the emotional – and deeply
connects with more than 15 million readers every month (MRI, 2011
Doublebase). From the moment it launched, O, The Oprah Magazine carved out
a unique position in the marketplace and created an entirely new category in
women’s magazines, delivering the Live Your Best Life message through
thoughtful, ever-evolving content and the trusted advice provided by Suze
Orman, Dr. Phil and Dr. Oz and other well-known experts. In May 2012, O, The
Oprah Magazine won the publishing industry’s highest honor, the American
Society of Magazine Editors (ASME) award for General Excellence. O, The
Oprah Magazine is available on Zinio, Barnes & Noble Nook, Amazon Kindle and
Flipboard, and its namesake iPad app is available on the App store at
<http://www.itunes.com/
Oprah Magazine on Twitter @O_Magazine.
O, The Oprah Magazine is a co-venture between Harpo Print, LLC and Hearst
Magazines, a unit of Hearst, one of the nation’s largest diversified media
and information companies. With 21 titles in the U.S., Hearst is the leading
publisher of monthly magazines in terms of total paid circulation (AAM 2H
2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site
visitors each month (comScore).
About Dress for Success®
Dress for Success is an international not-for-profit organization that
empowers women to achieve economic independence by providing a network of
support, professional attire and the development tools to help women thrive
in work and in life. Since starting operations in 1997, Dress for Success
has expanded to almost 150 cities in 20 countries. To date, Dress for
Success has helped more than 850,000 women work towards self-sufficiency.
Visit <http://www.dressforsuccess.
more.
